Burda (Nr. 4 Flugplatz)

Spot Nr. 1 (00:38): Togal (Nr. 1 Kater): Animation: Black cat with a hump, plus a shrill noise. Live action: A man lies in bed and wakes up with a headache, a „hangover“ (ger. Kater = cat). Behind him on the wall the black cat figure. For help he looks for „the little bottle“: Togal. „Togal, that helps!“. Togal logo animation at the end. //

Spot Nr. 2 (01:01): Togal (Nr. 3 Hexe): Studio shot: a witch and a hunter in the forest. She shoots him in the back with her broom. The hunter proclaims, „A witch's back (lit. trans. from German Hexenschuss = engl. lumbago)? Not on me!“, and pulls out an oversized bottle of Togal. The witch disappears. „I have indeed - Togal!“. Togal logo animation at the end. //

Spot Nr. 3 (01:23): One drop 59: Close-up stop-motion animation of coins: „Worth more than DM 3.75 is the health of your teeth and gums. 'Just 1 Drop, One Drop Only,' your teeth and gums stay healthy.“ Two people caring for their teeth in the bathroom. Close-up of the product. Close-up of a postcard requesting a free sample. //

Spot Nr. 4 (01:44): Birkel (Nr. 1 Eierzöpfli): A woman opens a window. Product presentation with the slogan „for everything and for everyone“. Close-up of a plate with a dish of Birkel Eier-Zöpfli, sausages, and gravy. Mention of the recipe on the product package. Close-up of the product with animation of the product name „Eier-Zöpfli“.//

Spot Nr. 5 (02:05): Birkel (Nr. 1a Eierzöpfli alle Tage): A woman opens a window. Product presentation with the slogan „for everything and for everyone“. Close-up of a calendar with dish suggestions for each day of the week. Close-up of a plate on it a dish of Birkel Eier-Zöpfli, sausages, and gravy. Reference to the recipe on the product package. Close-up of the product with animation of the product name „Eier-Zöpfli“. (Long version of 1 Eierzöpfli) //

Spot Nr. 6 (02:38): Birkel (Nr. 2 Eierzöpfli zum Gemüse): A woman opens a window. Product presentation with the slogan „for everything and for everyone“. Behind her, the family is sitting at the table. Close-up of a plate on it Birkel Eierzöpfli with vegetables. Pan from the plate to the family. Close up of the product with animation of the product name „Eier-Zöpfli.“//

Spot Nr. 7 (02:59): Dextropur (Nr. 1 Kinder): Product packaging is superimposed to form a shining sun, below is the slogan „Fuel of life“. A mother describes the product application and effect: „Daily Dextropur in the drink, it immediately goes into the blood, gives new energy and natural resilience.“ //

Spot Nr. 8 (03:21): Dextropur (Nr. 2 Ehemann): Product packaging is superimposed to form a shining sun, with the slogan „Fuel of life“ underneath. A woman describes how the product helps her jaded husband: „Daily Dextropur in the drink, it immediately goes into the blood, gives new energy and natural resilience.“ //

Spot Nr. 9 (03:43): Dextropur (Nr. 3 Familie): Product packaging is superimposed to form a shining sun, below which the slogan „Fuel of life“ can be read. A woman describes how the product helps the whole family to cope with everyday life and always be happy: „Daily Dextropur in the drink, it immediately goes into the blood, gives new energy and natural resilience.“ //

Spot Nr. 10 (04:05): Dextropur (Nr. 4 Frau): Product packaging is superimposed to form a shining sun, with the slogan „Fuel of life“ below it. A woman describes how the product helps her to be fresh even in the evening: „Daily Dextropur in the drink, it goes immediately into the blood, gives new energy and natural resilience.“ //

Spot Nr. 11 (04:29): Dextropur (Nr. 5 gegen Anfälligkeit): Product packaging is superimposed to form a shining sun, with the slogan „Fuel of life“ below it. A woman describes how the product helps to stay resistant even in flu weather. The family comes home soaked: „Add Dextropur to your drink every day, it gives you fresh energy and supports the body's natural defenses.“ //

Spot Nr. 12 (04:51): Burda (Nr. 4 Flugplatz): Willy Millowitsch corrects exercise books. Essay topic: „My most beautiful experience.“ Essay about flying for the first time - made possible by „Bild und Funk“. „There's nothing you can do - an A thanks to Bild and Funk!“//

Spot Nr. 13 (05:23): Burda (Nr. 2 Mufticlub): The Millowitsch couple in front of a minibus. Son Peter, member of the „Mufti Club“ (Mufti = editorial donkey of Bild and Funk) is in the air with the plane. The father is a little envious, but is then also allowed to fly. //

Spot Nr. 14 (05:56): Burda (Nr. 5 Abonnement): Son Peter wants to give his father (Willy Millowitsch) a year's subscription to the illustrated magazine Bild und Funk for Christmas. He talks to his mother (Gerda Millowitsch) about it while he is tinkering and she is knitting. The father joins them and curiously asks about the Christmas preparations. //

Spot Nr. 15 (06:30): Burda (Nr. 6 Weihnachten): Christmas presents for the Millowitsch family. Model of the Burda airplane, with which son Peter flew, at the gift table. Film memories of this event. Peter on the walkie-talkie to his father on the ground: „...you're as small as an ant.“„ Back on Christmas Eve, the father receives his subscription voucher for Bild and Funk. The family is eagerly awaiting the arrival of the colorful radio and television magazine every Wednesday. //

Spot Nr. 16 (07:01): Ritter (Nr. 1 Jäger): Cartoon: hunter eats a piece of Ritter Sport chocolate, an angry wild boar attacks him, he rides off on it. Silhouette of two boys who are watching this scene as a movie: „Trick - with Ritter Sport chocolate, I can do it too.“ Slogan: „Whether nougat, whole milk, mocha, bitter, if chocolate, then from Ritter.“ //

Spot Nr. 17 (07:22): Ritter (Nr. 3 Autorennen): Cartoon: car racer eats Ritter Sport chocolate, then hangs up on his opponents. Silhouette of two boys who are watching this scene as a movie: „Trick - with Ritter Sport chocolate, I can do it too.“ Slogan: „Whether nougat, whole milk, mocha, bitter, if chocolate, then from Ritter.“ //

Spot Nr. 18 (07:43): Ritter (Nr. 5 Fußball): Cartoon: Goalkeeper blocks the entire goal with his full body and is pushed through the meshes of his net by a violent shot from a player who has previously eaten Ritter Sport chocolate. Silhouette of two boys who are watching this scene as a movie: „Trick - with Ritter Sport chocolate, I can do it too.“ Slogan: „Whether nougat, whole milk, mocha, bitter, if chocolate, then from Ritter.“ //

Spot Nr. 19 (08:05): Ritter (Nr. 2 Läufer): Cartoon: runner who has eaten Ritter Sport chocolate overtakes his opponents, beating wheels. Silhouette of two boys who are watching this scene as a movie: „Trick - with Ritter Sport chocolate, I can do it too.“ Slogan: „Whether nougat, whole milk, mocha, bitter, if chocolate, then from Ritter.“ //

Spot Nr. 20 (08:25): Ritter (Nr. 4 Radrennen): Cartoon: bicycle racer overtakes his opponents after enjoying Ritter Sport chocolate playing, pedaling with his hands. Silhouette of two boys who are watching this scene as a movie: „Trick - with Ritter Sport chocolate, I can do it too.“ Slogan: „Whether nougat, whole milk, mocha, bitter, if chocolate, then from Ritter.“ //

Spot Nr. 21 (08:47): Scherer Schuhe (Nr. 1 Schuhe: tanzende Beine): Dancing couple, of which only the legs and shoes can be seen. Slogan: „Scherer shoes, beautiful shoes - beautiful shoes, Scherer shoes.“ Stop-motion animation of various shoes, a pair of gloves and a bag. Fade to a package. Catalog request. //

Spot Nr. 22 (09:20): Scherer Schuhe (Nr. 2 Schuhe: Wohnzimmer): Legs and shoes of a couple and a child. Slogan: „Scherer shoes, beautiful shoes - beautiful shoes, Scherer shoes.“ Stop motion animation of different shoes, a pair of gloves and a bag. Fade to a package. Catalog request. //

Spot Nr. 23 (09:52): Scherer Schuhe (Nr. 3 Schuhe: Garten): Legs and shoes of a couple and child in the garden. Slogan: „Scherer shoes, beautiful shoes - beautiful shoes, Scherer shoes.“ Stop motion animation of different shoes, a pair of gloves and a bag. Fade to a package. Catalog request. //

Spot Nr. 24 (10:25): Scherer Schuhe (Nr. 4 Schuhe: Laufsteg): Woman putting on a pair of shoes with a shoehorn. Multiple legs and shoes walking down a catwalk and making a turn. Slogan: „Scherer shoes, beautiful shoes - beautiful shoes, Scherer shoes.“ Stop motion animation of various shoes, a pair of gloves and a bag. Fade to a package. Catalog request. //

Spot Nr. 25 (10:56): Durodont (Nr. 1 Blaskugelspiel): A boy in pajamas blowing bubbles. „For children who use Durodont when brushing their teeth, there is now a bubble ball game to go with every family tube of Durodont.“ Mother joins in, ruffles son's hair, uses Durodont with alcohol and smiles broadly in the mirror. //

Spot Nr. 26 (11:18): Durodont (Nr. 3 Duro 35): A couple sits next to each other. He wonders to the other side, „Is my breath really pure?“ She asks to the other side, „Are my teeth really white?“ A dividing line is drawn between the two. „Uncertainty separates like a wall.“ Duro 35 emerges and gives „glorious certainties.“ The two turn to each other, the dividing line disappears. Duro 35 with 35% medically pure alcohol. „Duro 35 protects the intimate breathing zone.“ //

Spot Nr. 27 (11:51): 8 mal 4 (Nr. 1 Puder): A broadly smiling woman in the shower. „Wash, towel off and then my 8 by 4 body powder...freshness for the whole day.“ The same woman in a caped costume on the train. „Freshness the way I love it through 8 by 4.“//

Spot Nr. 28 (12:23): 8 mal 4 (Nr. 2 Seife): A broadly smiling woman, wrapped in foam, in the shower. „Clear water and the foam from my 8 by 4...it invigorates and keeps me fresh all day in the morning.“ The same woman at the typewriter in the office next to stacks of files. „Freshness the way I love it through 8 by 4.“//